4 years of letting.
Dimensions: 3.30 meters x 2 meters.
Materials: Approximately 20 pints of the artist's blood on canvas.
Buy in bleed out Using blood for it's connotations of worship, Maxwell has paid homage to the altar of brands and has physically turned himself into a logo. The logo itself originates from a simple set of marks which Maxwell has been drawing since he was a child. Taking those primal marks and redesigning them into his logo is an act of commodifying his own innocent expression.
By materialising his own blood into a commodity Maxwell bleeds out to buy into a culture of materialism. Exploring the devotion mankind has to bands he is turning his life's blood into a product to to sell himself out through an artwork.
Statement English artist Maxwell Rushton (born August, 1989), graduated form Leeds College of Art in 2012, with a 1st Class Honours in Fine Art. Maxwell's distinct and diverse artistic practice covers a broad spectrum of themes and a wide range of mediums. Through physically becoming a brand by painting 20 pints of his own blood into a logo in 'Buy In Bleed Out,' or spending a year in isolation constantly drawing a set of four marks repeatedly for 'Drawn Out,' Maxwell is quickly establishing himself in the art world.
Biography Maxwell recent solo exhibitions include MMX Gallery (London), West London Art Factory (London) and Cellar Shows (Leeds). His work has been shown in group exhibitions such as BCN Art (Barcelona), The Brick Lane Gallery (London) and Hoxton Basement (London). He is represented by Contemporary Collective Gallery and lives and works in London.
Exchanging bodily fluids with Coca-Cola to 'be the brand'
Dimensions: 1,800 mm (height) x 470 mm (wisth) x 470 mm (length).
Materials: Coca-Cola filled blood bag hung on viv medi IV drip stand with chrome base.
Dimensions: 218 mm x 63 mm (width) x 63 mm (length)
Materials: Glass Coca-Cola bottle filled with artist's blood.
Dimensions: 1,800 mm x 2,500 mm
Materials: Oil stick, pen, housefold and metallic paint on canvas.
Dimensions: 600 mm x 600 mm
Materials: Paint and Crayon on canvas.
Collaboration with Pearl, aged 4.